The Baaahs and The Bees

The cheeky title notwithstanding we are honored to participate in a new endeavor with the folks at  We suggest clicking the link to their… Read More

A Palette for Architecture 2030

Over the next twenty years, an area equal to a 3.5x the built environment of the U.S. will be redesigned, reshaped, and rebuilt. How do we do it properly?… Read More

Garbage In, Garbage In – Our Own Thoughts On Velux’s “The Indoor Generation”

We were recently heavily affected by a video produced by the Velux Group. Talk about leading from way ahead of the pack! From a personal… Read More

A Happy Customer’s Review

We often get happy customers more than excited to tell us how much they love our wool insulation. What follows is a letter written by… Read More

Want to know why we are still such a small business?

  Want to know why we are still such a small business? Disinformation. See below and PLEASE use your brain when making decisions. Intuitively there… Read More

Is Common Sense Becoming More Common?

Michael Lewis has made a career out of learning, first hand, the inadequacies of the finance trade and subsequently spent decades narrating, exquisitely, on the… Read More

A Mother’s Journey

A Mother’s Quest for Healthy Living When Havelock Wool was just a concept we spent countless hours in due diligence. Aside from modeling throughput and… Read More

You can measure insulation by the pound or cubic foot, but should you?

It is certainly possible from the perspective of mathematics, but we find measuring by the pound or even cubic foot can add undue confusion to… Read More

What is a Building Envelope?

This topic delves straight into the science of a building envelope. Not only does it divide the educated from the less so, but it truly… Read More

Is Wool For Insulation a New Thing?

“Is using wool for insulation really a new thing?” Seems intuitive to us that the answer would be a resounding NO. However, we get the… Read More

Is Competition Always a Good Thing?

As a proud alum of University of Chicago Booth School of Business where the book on efficient markets was literally written one could safely assume… Read More

Protect Yourself From Indoor Air Pollution Using Wool Insulation

How Can You Protect From Indoor Air Pollution? We’re delighted to report that we have a guest blogger.  After reading our commentary Jackie contacted us… Read More

Wool Insulation vs. Ecobatt

Disinformation. We received an interesting email recently and we wanted to share it here – see below. Intuitively there is nothing about this scenario that makes sense. Fortunately, the… Read More

Smart Wall Manifesto

The problem in today’s building materials market is not only large manufacturers, but consumer’s continually shocking inability to ask basic questions. By making low integrity products… Read More

Anyone interested in a solution to a huge problem?

We’ve spent enough time out of character – whinging and moaning about other forms of insulation. Admittedly, there was somewhat of a method to the madness… Read More

Indoor Air Pollution…This is Amazing

….if you know anything about formaldehyde, which apparently is not the case for most. Let’s solve that now: The National Toxicology Program (NTP) is formed from parts of… Read More

Before Furthering The Proliferation Of Fiberglass Insulation Please Read This Post

“Fiberglass insulation used to require a label denoting it as a carcinogen.” Connect With The Havelock Herd  We wanted to entitle this post F YOU… Read More

Anyone Contemplating Foam Insulation Needs To Read This Post.

The passage below is an excerpt from testimony given to the General Law Committee in the state of CT addressing the problems with spray foam… Read More

What Is The Story With Wool And Its Ability To Sequester CO2?

The following facts pertain to the textile industry. Frankly, most studies on the subject relate to either carpets or fashion. We’ll add to the mix… Read More

Cognitive Behavior And Green Building

The following is a summary from a recent meeting of the building health initiative group, sponsored by USGBC Norcal in San Francisco.  Thanks to Brenden… Read More

What Do Gymnasts And The Problems With Insulation Have In Common?

Below is an excerpt from a recent piece from our friends @greensciencepolicyinstitute.  They are on a mission to rid the world of halogenated bromide chemicals… Read More

Who’s Up For A Few Facts On Insulation?

Ever had anyone invite you to check out his or her new fiberglass long underwear? We haven’t either! The following is an effort to share… Read More

We’re Not A Company With A Mission; We Are A Mission With A Company

Admittedly, our recent foray into the world of social self-promotion has been much more rewarding than expected. No one likes a pitch anymore than someone… Read More

Waste, According To Yale Or The EPA?

A Yale-led study reveals waste disposal rates are more than double EPA estimates. Waste creation and disposal figures have historically been based on information provided… Read More

What Is Biophilic Design And Why Should You Care?

Lets take a practice that may sound a bit farfetched and help the layman (myself very much included) understand why we all need to make… Read More

Wool Insulation… Let Nature And Longevity Prevail!

We’ve acquiesced and are putting our big toe into the social fray. Who knew insulation could be such an interesting concept. On its own it… Read More